zepto
1 pack (500 g)
₹105
Seen 23 Apr 2026
Open listing
dangerous Avoid Evidence-backed
Avoid: 2 "High In" nutrition flags
Why this verdict
- 2 "High In" nutrition flags
warning
Fast truth
High sodium
NOVA 3Processed foods ENutri-Score
Nutrition
Poor
Ingredients
Concerning
Claims
Transparency
5/10 - Ingredients are listed but the 'cholesterol-free' claim creates a misleading health halo. The product doesn't disclose that saturated fat from palm oil affects cholesterol levels similarly to animal fats.
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['vitamin', 'natural']
warning
Claim Loophole "cholesterol free" claim but contains equivalent
Contains: ['palm']
warning
Fortification Distraction Added vitamins/minerals to mask poor nutrition
Fortified but: sugar=0.0g, sodium=748.0mg
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
680 kcal
Protein
0.2 g
Carbs
0.1 g
Sugar
0 g
Fat
75 g
Sat. Fat
37 g
info FSSAI "High" threshold: 5g. This is 740% of that limit.
Sodium
748 mg
info FSSAI "High" threshold: 600mg. This is 125% of that limit.
37.4% of WHO daily limit (2000mg)
Fiber
—
fact_check Claim Verification
Verified
"Cholesterol Free"
VERIFIED: Contains 0mg cholesterol as it's plant-based, no animal fats used
Questionable
"Cholesterol Free (as health halo)"
QUESTIONABLE: While technically true, the 37g saturated fat from palm oil can raise blood cholesterol just as effectively as dietary cholesterol. This claim may mislead consumers into thinking it's heart-healthy
list Ingredients
photo_camera
View on pack
Refined vegetable oil (refined palm oil), iodised salt, milk solids, emulsifier (322), stabilizer (471), natural color (160b), class II preservative (202), acidity regulator (330), antioxidant (319), starch, nature identical flavouring substances. Vitamin A not less than 30 IU per g & Vitamin D 2 IU per g
Concerning Ingredients
warning Refined palm oil - highly processed, high in saturated fat, environmental concerns
warning Nature identical flavouring substances - synthetic flavor compounds mimicking butter taste
warning Starch - filler ingredient with no nutritional value
photo_library Pack Images
Verify claims and ingredients from the actual pack
