blinkit
₹256 MRP ₹263
Seen 23 Apr 2026
dangerous Avoid Partial data
A sugar-loaded ultra-processed product masquerading as a health drink - avoid for children's daily consumption; plain milk with natural cocoa is far healthier.
Why this verdict
- Very high energy density (381.0 kcal > 80 kcal for Milk Drinks)
warning
Fast truth
High sugar
NOVA 4Ultra-processed ENutri-Score
Nutrition
Poor
Ingredients
Concerning
Claims
Transparency
4/10 - While ingredients are listed, the product is marketed to parents as nutritious for children despite being essentially a sugary chocolate powder. Sugar sources are split across multiple names (sugar, maltodextrin, liquid glucose) obscuring true sugar load
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['vitamin', 'natural']
warning
Sugar Splitting Multiple sugar types to disguise total sugar content
3 sugar types: ['sugar', 'glucose', 'maltodextrin']
warning
Child-Targeted Marketing Marketing to children with high sugar content
Kid-targeted with 46.0g sugar/100g
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
381 kcal
Protein
7 g
Carbs
86 g
Sugar
46 g
info FSSAI "High" threshold: 12.5g. This is 368% of that limit.
184% of WHO daily limit (25g)
Fat
1 g
Sat. Fat
—
Sodium
17 mg
0.9% of WHO daily limit (2000mg)
Fiber
3 g
fact_check Claim Verification
Questionable
"Implied 'health drink' positioning"
QUESTIONABLE: Sugar content comparable to chocolate confectionery, not a health food
Questionable
"Cereal Extract 56% prominence"
QUESTIONABLE: Creates healthy perception but sugar+maltodextrin+glucose collectively may exceed cereal content
Questionable
"Added vitamins/minerals claim"
QUESTIONABLE: Fortification doesn't offset metabolic harm from excessive sugar
list Ingredients
photo_camera
View on pack
Cereal Extract 56%*(Barley, Millets, Wheat), Sugar, Cocoa Solids, Maltodextrin, Colour (150c), Minerals, Wheat Gluten, Liquid Glucose, Emulsifiers (322, 471), Milk Solids, Vitamins, Raising Agent (500(ii)), Flavours (Natural, Nature Identical and Artificial (Vanilla) Flavouring Substances), Iodised Salt. Allergen Information: Contains Milk, Wheat, Barley, Sulphites, Soy.
Concerning Ingredients
warning Sugar (2nd ingredient) - primary contributor to excessive sweetness
warning Maltodextrin - high glycemic index carbohydrate that spikes blood sugar
warning Liquid Glucose - another form of added sugar increasing total glycemic load
warning Colour 150c (Caramel Color) - processed coloring agent, some variants linked to health concerns
photo_library Pack Images
Verify claims and ingredients from the actual pack
