blinkit
₹393 MRP ₹458
Seen 23 Apr 2026
dangerous Avoid Partial data
Despite cereal extract claims, Bournvita is essentially a sugar-delivery system masquerading as a children's health supplement - avoid for daily use.
Why this verdict
- Very high energy density (381.0 kcal > 80 kcal for Milk Drinks)
warning
Fast truth
High sugar
NOVA 4Ultra-processed ENutri-Score
Nutrition
Poor
Ingredients
Concerning
Claims
Transparency
5/10 - Ingredients are listed clearly and allergens disclosed, but no front-of-pack sugar warnings. The cereal-forward messaging obscures the fact that sugar is the dominant taste and caloric contributor.
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['vitamin', 'natural']
warning
Sugar Splitting Multiple sugar types to disguise total sugar content
3 sugar types: ['sugar', 'glucose', 'maltodextrin']
warning
Child-Targeted Marketing Marketing to children with high sugar content
Kid-targeted with 46.0g sugar/100g
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
381 kcal
Protein
7 g
Carbs
86 g
Sugar
46 g
info FSSAI "High" threshold: 12.5g. This is 368% of that limit.
184% of WHO daily limit (25g)
Fat
1 g
Sat. Fat
—
Sodium
175 mg
8.8% of WHO daily limit (2000mg)
Fiber
3 g
fact_check Claim Verification
Questionable
"Implied 'nutritious drink for growth'"
QUESTIONABLE: Sugar content undermines nutritional value; vitamins/minerals could be obtained from whole foods without sugar load
Questionable
"Cereal Extract 56% prominence"
QUESTIONABLE: Suggests healthfulness but product is still nearly half sugar
list Ingredients
photo_camera
View on pack
Cereal Extract 56%*(Barley, Millets, Wheat), Sugar, Cocoa Solids, Maltodextrin, Colour (150c), Minerals, Wheat Gluten, Liquid Glucose, Emulsifiers (322, 471), Milk Solids, Vitamins, Raising Agent (500(ii)), Flavours (Natural, Nature Identical and Artificial (Vanilla) Flavouring Substances), Iodised Salt. Allergen Information: Contains Milk, Wheat, Barley, Sulphites, Soy.
Concerning Ingredients
warning Sugar (2nd ingredient) - contributes to 46% sugar content by weight
warning Maltodextrin - high glycemic index carbohydrate, adds to sugar load
warning Liquid Glucose - another form of added sugar
warning Colour 150c (Caramel colour) - processed additive, Class III/IV caramel may contain 4-MEI
photo_library Pack Images
Verify claims and ingredients from the actual pack
