blinkit
₹261 MRP ₹307
Seen 23 Apr 2026
dangerous Avoid Partial data
Despite its 'Zero Added Sugar' name, this product contains concerning sugar levels and artificial additives - a case of misleading marketing that Indian consumers should be wary of.
Why this verdict
- Very high energy density (360.0 kcal > 80 kcal for Milk Drinks)
warning
Fast truth
High sugar
NOVA 3Processed foods ENutri-Score
Nutrition
Poor
Ingredients
Concerning
Claims
Transparency
3/10 - Product name is fundamentally misleading; 'Zero Added Sugar' creates false impression of low-sugar product when sugar content is actually 83% higher than category average
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['fiber', 'vitamin', 'natural']
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
360 kcal
Protein
7 g
Carbs
—
Sugar
22 g
info FSSAI "High" threshold: 12.5g. This is 176% of that limit.
88% of WHO daily limit (25g)
Fat
—
Sat. Fat
—
Sodium
—
Fiber
—
fact_check Claim Verification
Questionable
"'Zero Added Sugar'"
QUESTIONABLE: Product contains 22g sugar/100g, likely from maltodextrin or processed cereal extracts which technically aren't 'sugar' but metabolize similarly
Questionable
"Health drink positioning"
QUESTIONABLE: High sugar content and artificial additives contradict healthy image
list Ingredients
photo_camera
View on pack
Cereal Extract 73%*(Barley, Wheat, Millets), Soluble Fiber (Corn), Cocoa Solids, Colour (150c), Minerals, Emulsifiers (322, 471), Raising Agent (500(ii)), Vitamins, Milk Solids, Flavours (Natural, Nature Identical and Artificial (Vanilla) Flavouring Substances), Iodised Salt. Allergen Information: Contains Milk, Wheat, Barley, Soy.
Concerning Ingredients
warning Colour (150c) - Caramel color, potential carcinogen concerns with 4-MEI byproduct
warning Artificial Vanilla Flavouring - synthetic additive when natural alternatives exist
warning Emulsifiers (322, 471) - ultra-processed additives, 471 is mono/diglycerides
photo_library Pack Images
Verify claims and ingredients from the actual pack
