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Daily Impact (per 100g)
How much of your recommended daily intake this provides:
Sugar 74%
WHO limit: 25g free sugars/day
Sodium 23.8%
WHO limit: 2000mg sodium/day
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Claim Verification
"Product name 'All Bran'"
QUESTIONABLE: Contains only 6% wheat bran, misleading name suggests higher bran content
"Health halo from 'Bran' positioning"
QUESTIONABLE: Contains BHA preservative and 18.5g sugar, contradicting health image
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Ingredients
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View on pack
Whole Wheat (78%), Wheat Bran (6%), Sugar, Iodized salt, Malt extract, Vitamins, Minerals and Antioxidant (INS 320, INS 306)
Concerning Ingredients
warning BHA (INS 320) - Synthetic antioxidant classified as 'possibly carcinogenic' by IARC, banned in some countries
warning Sugar - Listed as 3rd ingredient, indicating significant quantity
warning Malt extract - Additional source of sugar/sweetness
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Pack Images
Verify claims and ingredients from the actual pack