blinkit
₹280
Seen 23 Apr 2026
dangerous Avoid Partial data
Avoid: High risk additives: BHA
Why this verdict
- High risk additives: BHA
warning
Fast truth
High sugar
NOVA 3Processed foods CNutri-Score
Nutrition
Moderate
Ingredients
Moderate
Claims
Transparency
5/10 - No explicit marketing claims listed, but the product name 'All Bran' is inherently misleading given only 6% bran content. Ingredient list is clear but the health positioning doesn't align with sugar content and BHA presence.
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['vitamin']
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
357 kcal
Protein
11 g
Carbs
80 g
Sugar
18.5 g
info FSSAI "High" threshold: 12.5g. This is 148% of that limit.
74% of WHO daily limit (25g)
Fat
1 g
Sat. Fat
—
Sodium
475 mg
23.8% of WHO daily limit (2000mg)
Fiber
12 g
fact_check Claim Verification
Questionable
"Product name 'All Bran'"
QUESTIONABLE: Contains only 6% wheat bran, misleading name suggests higher bran content
Questionable
"Health halo from 'Bran' positioning"
QUESTIONABLE: Contains BHA preservative and 18.5g sugar, contradicting health image
list Ingredients
photo_camera
View on pack
Whole Wheat (78%), Wheat Bran (6%), Sugar, Iodized salt, Malt extract, Vitamins, Minerals and Antioxidant (INS 320, INS 306)
Concerning Ingredients
warning BHA (INS 320) - Synthetic antioxidant classified as 'possibly carcinogenic' by IARC, banned in some countries
warning Sugar - Listed as 3rd ingredient, indicating significant quantity
warning Malt extract - Additional source of sugar/sweetness
photo_library Pack Images
Verify claims and ingredients from the actual pack
