blinkit
₹185 MRP ₹370
Seen 23 Apr 2026
warning With Caution Partial data
A moderately processed breakfast cereal that's better than sugary alternatives but falls short of genuine millet-based health food claims - consume occasionally, not daily.
Why this verdict
- High in Sugar
- 4 manipulation tactics detected
warning
Fast truth
High sugar
NOVA 3Processed foods BNutri-Score
Nutrition
Moderate
Ingredients
Moderate
Claims
Transparency
6/10 - Ingredient percentages are disclosed which is positive, but the 'millet' branding overstates actual millet content significantly
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['multigrain', 'oats', 'vitamin']
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Sugar Splitting Multiple sugar types to disguise total sugar content
3 sugar types: ['sugar', 'fructose', 'caramel']
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Ingredient Deception Product named "millet" but not in first ingredients
First ingredients: multigrain mix (69.1%) {wheat (20.3%), rice (18.6%), corn grits & corn meal (9.6%)
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Child-Targeted Marketing Marketing to children with high sugar content
Kid-targeted with 20.8g sugar/100g
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
375 kcal
Protein
7 g
Carbs
81 g
Sugar
20.8 g
info FSSAI "High" threshold: 12.5g. This is 166% of that limit.
83.2% of WHO daily limit (25g)
Fat
3 g
Sat. Fat
—
Sodium
236 mg
11.8% of WHO daily limit (2000mg)
Fiber
7 g
fact_check Claim Verification
Questionable
"Product name 'Millet Muesli'"
QUESTIONABLE: Total millet content (ragi + jowar) is only 10.6%, wheat and rice dominate at 38.9%
Questionable
"'Choco' positioning"
QUESTIONABLE: Contains only 1.4% cocoa solids, mostly flavor-driven chocolate taste
list Ingredients
photo_camera
View on pack
Multigrain Mix (69.1%) {Wheat (20.3%), Rice (18.6%), Corn Grits & Corn Meal (9.6%), Ragi Flour (6.1%), Rolled Barley (5%), Rolled Oats (5%), Jowar Flour (4.5%)}, Sugar, Candied & Dry Fruits & Seeds (9%) {Candied Cranberries (3%), Black Currants (3%), Pumpkin Seeds (3%)}, Oligofructose, Wheat Bran, Cocoa Solids (1.4%), Cereal Extract, Iodized Salt, Flavours (Nature Identical And Artificial (Caramel)), Colour (Ins 150D), Vitamins, Antioxidant (Ins 307B) And Mineral.
Concerning Ingredients
warning Sugar - listed as second ingredient, indicating significant quantity
warning Artificial flavors - unnecessary synthetic additives
warning Caramel color (INS 150D) - Class IV caramel linked to potential health concerns
warning Candied cranberries - fruit with added sugar, not plain dried fruit
photo_library Pack Images
Verify claims and ingredients from the actual pack
