blinkit
₹316 MRP ₹355
Seen 23 Apr 2026
warning With Caution Partial data
A tasty but sugar-heavy chocolate cereal that shouldn't be mistaken for a healthy daily breakfast option - consume occasionally and in controlled portions.
Why this verdict
- High in Sugar
- High energy density (444.0 kcal > 405 kcal for Muesli & Granola)
warning
Fast truth
High sugar
NOVA 3Processed foods CNutri-Score
Nutrition
Moderate
Ingredients
Moderate
Claims
Transparency
6/10 - Ingredient list is detailed with percentages provided for key components. However, sugar content being nearly double category average while using 'muesli' health halo positioning raises transparency concerns.
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['multigrain', 'oats', 'vitamin', 'atta']
warning
Child-Targeted Marketing Marketing to children with high sugar content
Kid-targeted with 26.9g sugar/100g
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
444 kcal
Protein
7 g
Carbs
71 g
Sugar
26.9 g
info FSSAI "High" threshold: 12.5g. This is 215% of that limit.
107.6% of WHO daily limit (25g)
Fat
15 g
Sat. Fat
—
Sodium
227 mg
11.3% of WHO daily limit (2000mg)
Fiber
6 g
fact_check Claim Verification
Questionable
"No explicit marketing claims provided"
however, 'Muesli' positioning suggests healthy breakfast, but 26.9g sugar contradicts health perception
Questionable
"Chocolate muesli marketed as breakfast option may mislead consumers expecting a healthy start to day"
Requires verification
list Ingredients
photo_camera
View on pack
Multigrain Mix (47.4%), Rolled Oats (23.8%), Rice Flour (8.2%), Corn Meal (6.1%), Rolled Barley (4%), Sorghum (Jowar) Flour (3.2%), Wheat Flour (Atta) (2.2%), Refined Wheat Flour (Maida) (1.5%), Ragi Flour; Candied & Dry Fruits, Nuts & Seeds (16.5%) [Raisins (8%), Black Raisins (3%), Black Currants (1%), Almonds (3.5%), Pumpkin Seeds (1%), Candied Cranberry (1%)]; Sugar, Dark Chocolate Powder (3.8%), Sugar, Cocoa Solids & Cocoa Butter, Edible Vegetable Oil / Palm Olein; Cereal Extract; Cocoa Solids (1.8%); Liquid Glucose; Iodized Salt; Minerals; Flavours (Nature Identical And Artificial Flavouring Substances); Antioxidant (Ins 307B); Raising Agent (Ins 503Ii); Acidity Regulant (Ins 330); Colour (Ins 150C); Vitamins. Allergen Declaration: Contains Wheat, Barley, Oats, Nut (Almonds) And Sulphite. May Contain Soy And Milk.
Concerning Ingredients
warning Palm Olein - less healthy saturated fat source, environmental concerns
warning Refined Wheat Flour (Maida) - though only 1.5%, still a refined grain
warning Liquid Glucose - additional sugar source beyond listed sugar
warning INS 150C (Caramel Color) - synthetic coloring, some health concerns in studies
photo_library Pack Images
Verify claims and ingredients from the actual pack
