blinkit
₹360
Seen 23 Apr 2026
dangerous Avoid Partial data
A sugar-laden, ultra-processed product disguised as healthy muesli - the presence of BHA and 22.5g sugar makes it unsuitable for health-conscious consumers despite its wholesome-sounding name.
Why this verdict
- High risk additives: BHA
warning
Fast truth
High sugar
NOVA 4Ultra-processed CNutri-Score
Nutrition
Poor
Ingredients
Concerning
Claims
Transparency
5/10 - Ingredient list is detailed with percentages (good), but product positioning as healthy muesli obscures its ultra-processed nature and high sugar content. No marketing claims to verify.
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['oats', 'vitamin', 'atta', 'natural']
warning
Child-Targeted Marketing Marketing to children with high sugar content
Kid-targeted with 22.5g sugar/100g
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
470 kcal
Protein
8 g
Carbs
65 g
Sugar
22.5 g
info FSSAI "High" threshold: 12.5g. This is 180% of that limit.
90% of WHO daily limit (25g)
Fat
20 g
Sat. Fat
—
Sodium
300 mg
15% of WHO daily limit (2000mg)
Fiber
5 g
fact_check Claim Verification
Questionable
"Product name 'Muesli'"
QUESTIONABLE: Traditional muesli is minimally processed; this is a highly processed granola with sugar as 3rd ingredient and multiple artificial additives
Questionable
"Implied health halo from 'Oats & Almonds' positioning"
QUESTIONABLE: While present, overshadowed by sugar, refined oils, and artificial additives
list Ingredients
photo_camera
View on pack
Rolled Oats (36.4%), Almonds (15%), Sugar, Edible Vegetable Oil (Palmolein), Oat Flour (5.8%), Milk Chocolate Powder (5.2%) {Sugar, Milk Solids, Cocoa Butter, Cocoa Solids & Emulsifiers (Ins322(I)), Flavour (Nature Identical)}, Rice Flour (3.5%), Liquid Glucose, Corn Meal (3%), Cereal Extract, Refined Wheat Flour (Maida) (1.8%), Wheat Flour (Atta) (1.1%), Cocoa Solids (0.6%), Iodized Salt, Colour (Ins 150D), Rolled Barley (0.1%), Flavours {Natural, Nature Identical And Artificial (Cream)}, Minerals, Antioxidants (Ins 307B, Ins 320), Raising Agent (Ins 500(Ii)), Vitamins. Contains Wheat, Barley, Oats, Nut (Almonds), Soy And Milk.
Concerning Ingredients
warning Sugar (3rd ingredient) - indicates high added sugar content
warning Palmolein Oil - refined palm oil with saturated fat concerns and sustainability issues
warning BHA (INS 320) - synthetic antioxidant classified as possible human carcinogen by IARC
warning Refined Wheat Flour (Maida) - stripped of nutrients, high glycemic
warning Artificial Flavours (Cream) - synthetic additives unnecessary in a 'healthy' cereal
warning Colour INS 150D (Caramel IV) - associated with potential carcinogenic byproducts
photo_library Pack Images
Verify claims and ingredients from the actual pack
