zepto
1 pack (285 g)
₹199
Seen 23 Apr 2026
Open listing
dangerous Avoid Partial data
An ultra-processed, artificially colored cereal that uses 'multigrain' marketing to create a false health impression - best reserved as an occasional treat, not a regular breakfast choice for Indian families.
Why this verdict
- High risk additives: BHT
warning
Fast truth
Red 40 - synthetic azo dye linked to hyperactivity in children, banned/restricted in EU
NOVA 4Ultra-processed ANutri-Score
Nutrition
Poor
Ingredients
Concerning
Claims
Transparency
3/10 - Sugar quantity not disclosed despite being a major ingredient. The 27g fat figure seems inconsistent with typical Froot Loops formulations, suggesting possible data quality issues. Marketing emphasizes 'multigrain' while downplaying artificial ingredients.
Platform observations
Where we saw this product
1 offer across 1 platform
nutrition Nutrition per 100g
Energy
391 kcal
Protein
6.5 g
Carbs
86.3 g
Sugar
—
Fat
27 g
Sat. Fat
—
Sodium
0.39 mg
Fiber
3.5 g
fact_check Claim Verification
Verified
"Multigrain"
VERIFIED: Contains corn flour, wheat flour, whole grain oat flour, and whole grain yellow corn flour
Questionable
"Multigrain positioning"
QUESTIONABLE: While technically multigrain, the whole grain content appears minimal as 'whole grain' ingredients appear later in the list after refined corn flour and sugar. 'Multigrain' creates a health halo that masks the ultra-processed nature
Questionable
"Implicit health positioning"
QUESTIONABLE: Vitamin fortification marketed prominently but doesn't compensate for artificial colors, high fat, and likely high sugar content
list Ingredients
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View on pack
Added Flavours (Natural Flavour), Annatto Extract Colour, Blue 1, BHT For Freshness, Corn Flour Blend (Whole Grain Yellow Corn Flour, Determinate Yellow Corn Flour), Contains 2% Or Less Of Hydrogenated Vegetable Oil (Coconut, Soybean And/Or Cottonseed), Modified Food Starch, Oat Fibre, Red 40, Salt, Soluble Corn Fibre, Sugar, Turmeric Extract Colour, Vitamins And Minerals (Folic Acid, Niacinamide, Reduced Iron, Sodium Ascorbate And Ascorbic Acid, Vitamin A Palmitate, Vitamin B1 (Thiamine Hydrochloride), Vitamin B2 (Riboflavin), Vitamin B6 (Pyridoxine Hydrochloride), Vitamin C, Vitamin D3, Vitamin B12, Zinc Oxide), Wheat Flour, Whole Grain Oat Flour, Yellow 6.
Concerning Ingredients
warning Red 40 - synthetic azo dye linked to hyperactivity in children, banned/restricted in EU
warning Blue 1 - synthetic color with potential sensitivity issues
warning Yellow 6 - synthetic azo dye associated with allergic reactions and behavioral concerns in children
warning BHT (Butylated Hydroxytoluene) - controversial preservative with mixed safety data
warning Hydrogenated Vegetable Oil - source of trans fats, harmful for heart health
warning Modified Food Starch - ultra-processed ingredient
photo_library Pack Images
Verify claims and ingredients from the actual pack
