zepto
1 pack (455 g)
₹50 MRP ₹75
Seen 23 Apr 2026
Open listing
dangerous Avoid Partial data
Avoid: High risk additives: BHA
Why this verdict
- High risk additives: BHA
warning
Fast truth
High sugar
NOVA 2Processed culinary CNutri-Score
Nutrition
Poor
Ingredients
Moderate
Claims
Transparency
6/10 - Ingredients are listed clearly with percentages, but the 'Special K' branding creates a health halo that doesn't match the nutritional reality. No explicit false claims but relies on brand reputation to imply healthfulness.
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['vitamin']
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
376 kcal
Protein
8.2 g
Carbs
85.3 g
Sugar
26.5 g
info FSSAI "High" threshold: 12.5g. This is 212% of that limit.
106% of WHO daily limit (25g)
Fat
12 g
Sat. Fat
—
Sodium
480 mg
24% of WHO daily limit (2000mg)
Fiber
5.1 g
fact_check Claim Verification
Questionable
"Brand name 'Special K' implies health/weight management"
QUESTIONABLE: 25.5g added sugar contradicts any weight management positioning
Questionable
"Implicit 'healthy breakfast' positioning"
QUESTIONABLE: Sugar content makes this closer to a dessert cereal
list Ingredients
photo_camera
View on pack
Rice (36.2%), Whole Wheat (33.2%), Sugar, Wheat Bran (4.7%), Liquid Glucose, Iodized Salt, Cereal Extract, Vitamins, Mineral, and Antioxidant (Ins 320)
Concerning Ingredients
warning Sugar (3rd ingredient) - indicates high proportion in the recipe
warning Liquid Glucose - another form of added sugar, compounding sweetness
warning INS 320 (BHA/BHT antioxidant) - synthetic preservative with some health concerns in studies
photo_library Pack Images
Verify claims and ingredients from the actual pack
