blinkit
₹179 MRP ₹354
Seen 23 Apr 2026
warning With Caution Partial data
A moderately processed cereal with misleading millet branding - acceptable occasional breakfast but not the wholesome millet-based product the name suggests.
Why this verdict
- High in Sugar
- 3 manipulation tactics detected
warning
Fast truth
High sugar
NOVA 3Processed foods BNutri-Score
Nutrition
Moderate
Ingredients
Moderate
Claims
Transparency
4/10 - The 'Millet' branding is misleading when millet constitutes only 12% of ingredients. No explicit health claims provided, but product positioning suggests healthfulness that the ingredient list doesn't fully support.
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['multigrain', 'oats', 'vitamin']
warning
Sugar Splitting Multiple sugar types to disguise total sugar content
3 sugar types: ['sugar', 'fructose', 'honey']
warning
Ingredient Deception Product named "millet" but not in first ingredients
First ingredients: multigrain (77%) mix {corn grits & corn meal (24%), wheat (20%), rice & rice flour (14%)
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
375 kcal
Protein
7 g
Carbs
84 g
Sugar
20.1 g
info FSSAI "High" threshold: 12.5g. This is 161% of that limit.
80.4% of WHO daily limit (25g)
Fat
2 g
Sat. Fat
—
Sodium
224 mg
11.2% of WHO daily limit (2000mg)
Fiber
6 g
fact_check Claim Verification
Questionable
"Product name 'Millet Breakfast Cereal'"
QUESTIONABLE: Only 12% ragi millet flour; corn, wheat, and rice dominate at 58% combined
Questionable
"Implied health positioning"
QUESTIONABLE: Contains refined maida, artificial flavors, and caramel coloring despite wholesome branding
list Ingredients
photo_camera
View on pack
Multigrain (77%) Mix {Corn Grits & Corn Meal (24%), Wheat (20%), Rice & Rice Flour (14%), Ragi Millet Flour (12%), Rolled Barley (6%), Refined Wheat Flour (Maida)}, Sugar, Dry Fruits & Seeds (7%) {Black Raisins (2.5%), Black Currants (2.5%), Pumpkin Seeds (2%)}, Cereal Extract, Iodised Salt, Vitamins, Flavours {Nature Identical & Artificial (Coconut)}, Antioxidant (Ins 307B), Minerals, Wheat Bran, Honey, Oligofructose, Cocoa Solids And Colour (Ins 150D). Allergen Declaration: Contains Wheat, Oats And Sulphite. May Contain Nuts, Soy And Milk. Some Dry Fruits Contain Sulphite To Maintain Colour.
Concerning Ingredients
warning Refined Wheat Flour (Maida) - highly processed, low nutritional value despite 'millet' branding
warning Artificial Flavors (Coconut) - synthetic additives unnecessary in a 'healthy' muesli
warning Colour (INS 150D) - Caramel color IV, linked to potential carcinogenic byproducts in some studies
warning Sulphites - preservatives that can trigger reactions in sensitive individuals
photo_library Pack Images
Verify claims and ingredients from the actual pack
