blinkit
₹459 MRP ₹489
Seen 23 Apr 2026
dangerous Avoid Partial data
A highly processed children's cereal with concerning additives and deceptive marketing - occasional treat at best, not a daily breakfast choice.
Why this verdict
- High risk additives: BHA
warning
Fast truth
High sugar
NOVA 3Processed foods BNutri-Score
Nutrition
Poor
Ingredients
Concerning
Claims
Transparency
4/10 - 'No-Maida' claim is misleading when wheat flour (refined) is second ingredient; 'multigrain' suggests variety that doesn't exist
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['multigrain', 'vitamin', 'natural']
warning
Ingredient Deception Product named "multigrain" but not in first ingredients
First ingredients: whole wheat flour (29%), wheat flour, sugar
warning
Child-Targeted Marketing Marketing to children with high sugar content
Kid-targeted with 27.5g sugar/100g
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
373 kcal
Protein
9 g
Carbs
81 g
Sugar
27.5 g
info FSSAI "High" threshold: 12.5g. This is 220% of that limit.
110% of WHO daily limit (25g)
Fat
3 g
Sat. Fat
—
Sodium
250 mg
12.5% of WHO daily limit (2000mg)
Fiber
7 g
fact_check Claim Verification
Verified
"Multigrain"
VERIFIED: Contains whole wheat flour and wheat flour (technically multiple grain forms)
Questionable
"No-Maida"
QUESTIONABLE: 'Wheat Flour' (second ingredient) is essentially refined flour/maida by another name in Indian context
Questionable
"Multigrain"
QUESTIONABLE: Only contains wheat variants, not truly diverse grains like oats, ragi, or jowar
Questionable
"More Chocolatey"
QUESTIONABLE: Only 5% cocoa solids (de-fatted), sugar does the heavy lifting for taste
list Ingredients
photo_camera
View on pack
Whole Wheat Flour (29%), Wheat Flour, Sugar, Cocoa Solids (de-fatted 5%), Edible Vegetable Oil, Malt Extract, Iodized Salt, Colour (INS 150d), Vitamins, Minerals, Antioxidant (INS 320), Contains Permitted Natural Colour and Added Flavours (Nature-Identical and Artificial Flavouring Substances - Cream), Contains Gluten, May Contain Traces of Almond (Tree Nut)
Concerning Ingredients
warning BHA (INS 320) - synthetic antioxidant linked to potential carcinogenic effects in high doses; banned/restricted in some countries
warning INS 150d (Caramel IV) - contains 4-MEI compound, a potential carcinogen with long-term exposure
warning Wheat Flour - second ingredient after whole wheat, contradicting 'No-Maida' positioning
warning Artificial Flavouring Substances - unnecessary synthetic additives in children's food
photo_library Pack Images
Verify claims and ingredients from the actual pack
