blinkit
₹137 MRP ₹280
Seen 23 Apr 2026
warning With Caution Partial data
A moderately processed multigrain cereal that delivers on fiber but undermines its health image with artificial colors, flavors, and significant added sugar - consume occasionally, not daily.
Why this verdict
- High in Sugar
warning
Fast truth
High sugar
NOVA 3Processed foods ANutri-Score
Nutrition
Moderate
Ingredients
Moderate
Claims
Transparency
6/10 - Ingredient percentages are disclosed which is good, but the prominent 'multigrain' branding may overshadow the processed nature and additive content
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['multigrain', 'vitamin', 'atta']
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
363 kcal
Protein
7 g
Carbs
84 g
Sugar
16 g
info FSSAI "High" threshold: 12.5g. This is 128% of that limit.
64% of WHO daily limit (25g)
Fat
1 g
Sat. Fat
—
Sodium
175 mg
8.8% of WHO daily limit (2000mg)
Fiber
6 g
fact_check Claim Verification
Verified
"Multigrain"
VERIFIED: Contains 5 grains (corn 26.2%, wheat 21.8%, rice 15%, ragi 13.1%, barley 6.5%) totaling 82.6%
Questionable
"Health halo of 'multigrain'"
QUESTIONABLE: While technically true, the product contains added sugar, artificial colors and flavors which contradict the wholesome image. Ragi inclusion (13.1%) is modest despite Indian health positioning
list Ingredients
photo_camera
View on pack
Multigrain Mix (82.6%) {Corn Grits & Corn Meal (26.2%), Wheat & Wheat Flour (Atta) (21.8%), Rice & Rice Flour (15%), Ragi Flour (13.1%), Rolled Barley (6.5%)}, Sugar, Cereal Extract, Oligofructose, Wheat Bran, Iodized Salt, Cocoa Solids, Vitamins, Flavours {Nature Identical & Artificial (Coconut)}, Antioxidant (Ins 307B), Colour (Ins 150D) And Mineral.
Concerning Ingredients
warning INS 150D (Caramel Color IV) - controversial synthetic coloring linked to potential carcinogen 4-MEI formation
warning Artificial Flavors (Coconut) - synthetic flavoring agents with no nutritional benefit
warning INS 307B (Mixed Tocopherols) - synthetic antioxidant, though generally considered safer
photo_library Pack Images
Verify claims and ingredients from the actual pack
