zepto
1 pack (450 g)
₹280
Seen 23 Apr 2026
Open listing
warning With Caution Partial data
A decent multigrain cereal undermined by excessive added sugar and artificial additives - consume in moderation and consider alternatives with less sugar.
Why this verdict
- High in Sugar
- High energy density (369.0 kcal > 360 kcal for Breakfast & Sauces)
warning
Fast truth
High sugar
NOVA 3Processed foods ANutri-Score
Nutrition
Moderate
Ingredients
Moderate
Claims
Transparency
6/10 - Ingredient percentages are disclosed which is good, but the healthy multigrain marketing overshadows the significant sugar content and artificial additives.
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['multigrain', 'vitamin', 'power']
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
369 kcal
Protein
7.2 g
Carbs
84.8 g
Sugar
16 g
info FSSAI "High" threshold: 12.5g. This is 128% of that limit.
64% of WHO daily limit (25g)
Fat
1.4 g
Sat. Fat
—
Sodium
175 mg
8.8% of WHO daily limit (2000mg)
Fiber
6 g
fact_check Claim Verification
Verified
"Multigrain"
VERIFIED: Contains 5 grains (corn 26.2%, wheat 21.8%, rice 15%, ragi 13.1%, barley 6.5%) totaling 82.6%
Verified
"Vitamin fortified"
VERIFIED: Lists 6 vitamins as added ingredients
Questionable
"Power of 5 Grains"
QUESTIONABLE: While technically true, corn and rice are refined grains, and the actual 'power' is diluted by 13.4g added sugar
Questionable
"Health positioning"
QUESTIONABLE: The artificial colors, flavors, and high sugar content contradict the healthy multigrain image
list Ingredients
photo_camera
View on pack
Multigrain Mix (82.6%) [Corn Grits and Corn Meal (26.2%), Wheat and Wheat Flour (21.8%), Rice and Rice Flour (15%), Ragi Flour (13.1%), Rolled Barley (6.5%)], Sugar, Cereal Extract, Oligofructose, Wheat Bran, Iodised Salt, Cocoa Solids, Vitamins, Flavours (Nature Identical and Artificial Coconut), Antioxidant (INS 307b), Colour (INS 150d), and Mineral
Concerning Ingredients
warning INS 150d (Caramel Color) - classified as possibly carcinogenic, unnecessary additive for color
warning Artificial Coconut Flavor - synthetic flavoring agent, not from natural sources
warning Nature Identical Flavors - chemically synthesized to mimic natural flavors
photo_library Pack Images
Verify claims and ingredients from the actual pack
