blinkit
₹363 MRP ₹426
Seen 23 Apr 2026
warning With Caution Partial data
A moderately nutritious energy bar undermined by hydrogenated oils and near-threshold sugar levels; acceptable as occasional snack, not for daily consumption.
Why this verdict
- High in Sugar
- 4 manipulation tactics detected
- Ultra-processed (NOVA 4) with nutrition concerns
warning
Fast truth
High sugar
NOVA 4Ultra-processed BNutri-Score
Nutrition
Moderate
Ingredients
Moderate
Claims
Transparency
4/10 - Product name is misleading as millet is not a prominent ingredient; no explicit health claims provided but naming creates false health halo
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['protein', 'whole grain', 'vitamin', 'calcium']
warning
Sugar Splitting Multiple sugar types to disguise total sugar content
3 sugar types: ['sugar', 'glucose', 'rice syrup']
warning
Fortification Distraction Added vitamins/minerals to mask poor nutrition
Fortified but: sugar=24.3g, sodium=135.1mg
warning
Protein Washing "Protein" claim with inadequate protein content
Claims protein but only 9.4g/100g (need >=10g)
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
—
Protein
9.4 g
Carbs
—
Sugar
24.3 g
info FSSAI "High" threshold: 12.5g. This is 194% of that limit.
97.2% of WHO daily limit (25g)
Fat
11.1 g
Sat. Fat
2.9 g
Sodium
135.1 mg
6.8% of WHO daily limit (2000mg)
Fiber
3.4 g
fact_check Claim Verification
Questionable
"Product name suggests 'Millet Wafer'"
QUESTIONABLE: No millet explicitly listed; main cereals are oats and brown rice
Questionable
"'Protein Bar' positioning"
QUESTIONABLE: At 9.4g protein/100g, it's below category average of 10g
list Ingredients
photo_camera
View on pack
Cereals (Whole Grain Rolled Dats (12%) Brown Rice Crispy, Quinoa Crispy (3%), Brown Rice Syrup (Liquid Glucose), White Compound (15%) (Sugar, Edible Vegetable Oil (Hydrogenated) Milk Solids, Cocoa Solids, Emulsifier (Soy Lecithin), Pumpkin Seeds, Watermelon Seeds, Cranberries (6%), Black Currants (6%), Edible Vegetable Oil, Raisins, Humectant (Glycerine). Yogurt Powder (2%), Flaxseeds, Amaranth Seeds, Chia Seeds, Emulsifier (Soy Lecithin), Soy Protein Isolate, Binding Agent (Guar Gum). Banana Powder, Tribasic Calcium Phosphate, Salt and Citric Acid, Antioxidant (Vitamin C), Vitamin A & E
Concerning Ingredients
warning Hydrogenated Vegetable Oil - source of trans fats linked to cardiovascular disease
warning Brown Rice Syrup (Liquid Glucose) - high glycemic index sugar substitute, listed early indicating significant quantity
warning White Compound (15%) - processed chocolate alternative with added sugars and hydrogenated fats
photo_library Pack Images
Verify claims and ingredients from the actual pack
