zepto
1 pack (300 g)
₹50 MRP ₹75
Seen 23 Apr 2026
Open listing
Slurrp Farm Choco Crunch Chocolate Cereal - Ragi Stars and Moons No Maida, No Refined Sugar
₹50 Zepto
warning With Caution Evidence-backed
A marginally better chocolate cereal than mainstream options, but still a high-sugar product disguised by clever 'unrefined sugar' marketing - use sparingly for children.
Why this verdict
- High in Sugar
- High energy density (381.9 kcal > 360 kcal for Breakfast & Sauces)
warning
Fast truth
High sugar
NOVA 3Processed foods BNutri-Score
Nutrition
Poor
Ingredients
Moderate
Claims
Transparency
5/10 - While ingredient list is clear, the marketing creates a health halo that obscures the high sugar content. 'No refined sugar' is technically true but misleading.
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['vitamin', 'no maida', 'natural']
warning
Child-Targeted Marketing Marketing to children with high sugar content
Kid-targeted with 24.6g sugar/100g
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
381.9 kcal
Protein
7.3 g
Carbs
82.4 g
Sugar
24.6 g
info FSSAI "High" threshold: 12.5g. This is 197% of that limit.
98.4% of WHO daily limit (25g)
Fat
2.6 g
Sat. Fat
0.8 g
Sodium
3 mg
0.1% of WHO daily limit (2000mg)
Fiber
4.9 g
fact_check Claim Verification
Verified
"No Maida"
VERIFIED: No wheat flour/maida in ingredients list
Verified
"No Refined Sugar"
TECHNICALLY VERIFIED: Uses raw unrefined sugar instead of white sugar
Questionable
"No Refined Sugar"
QUESTIONABLE: Raw unrefined sugar still has similar glycemic impact; creates false health halo
Questionable
"Supergrain positioning"
QUESTIONABLE: Millets comprise only 23.7% while sugar (22.8%) and corn (18%) together make up 40.8%
Questionable
"Healthy kids cereal implication"
QUESTIONABLE: Sugar content is comparable to regular chocolate cereals
list Ingredients
photo_camera
View on pack
Supergrain blend (sorghum (jowar) and finger millet (ragi)) (23.7%), raw unrefined sugar (22.8%), corn (18%), rice flour (9.9%), cocoa (5.7%), rice bran oil, vanilla extract, natural flavours, natural Vitamin E Ideal For Kids
Concerning Ingredients
warning Raw unrefined sugar (22.8%) - Second largest ingredient, still metabolizes as sugar despite 'unrefined' label
warning Corn (18%) - A refined grain filler that dilutes the millet content
photo_library Pack Images
Verify claims and ingredients from the actual pack
