blinkit
₹339 MRP ₹490
Seen 23 Apr 2026
warning With Caution Partial data
A legitimate high-protein product undermined by excessive sugar - treat it as a protein snack, not a health food, and consume in moderation.
Why this verdict
- High in Sugar
- Ultra-processed (NOVA 4) with nutrition concerns
warning
Fast truth
High sugar
NOVA 4Ultra-processed ANutri-Score
Nutrition
Moderate
Ingredients
Moderate
Claims
Transparency
5/10 - Protein claim is honest, but the 'Korean Fire' branding creates flavor confusion. No clear disclosure that sugar content is high for an oats product. The healthy oats image may mislead consumers about the sweetened nature.
Platform observations
Where we saw this product
1 offer across 1 platform
theater_comedy Marketing Tactics Detected
warning
Health Halo Healthy claims on nutritionally poor product
Claims: ['protein', 'whole grain', 'oats', 'natural']
speed Daily Impact (per 100g)
How much of your recommended daily intake this provides:
nutrition Nutrition per 100g
Energy
—
Protein
23 g
Carbs
—
Sugar
20.2 g
info FSSAI "High" threshold: 12.5g. This is 162% of that limit.
80.8% of WHO daily limit (25g)
Fat
10.7 g
Sat. Fat
3 g
Sodium
89.6 mg
4.5% of WHO daily limit (2000mg)
Fiber
7.5 g
fact_check Claim Verification
Verified
"High Protein"
VERIFIED: 23g protein/100g significantly exceeds standard oats (~13g) and meets high protein threshold
Questionable
"'Korean Fire' naming"
QUESTIONABLE: Ingredient list shows a sweet product with chocolate, dates, and jaggery
Questionable
"Implied health halo of oats"
QUESTIONABLE: Product is significantly more processed and sugary than plain oats
list Ingredients
photo_camera
View on pack
Whole Grains 48% (Rolled Oats, Brown Rice Flakes, Quinoa Flakes), Protein Blend (Soy and Whey Protein Isolate), Dehydrated Fruits, Nuts and Seeds 17% (Dates, Cranberry, Raisins, Almonds, Pumpkin and Chia Seeds), Dark Chocolate (Cocoa, Cocoa Butter, Sugar, Sunflower Lecithin), Jaggery, Rice Bran Oil, Probiotics (Bacillus Coagulans SNZ1969, 150 million CFU Per Serve).Contains Added Natural Flavour: Rosemary Extract and Chocolate.
Concerning Ingredients
warning Soy and Whey Protein Isolate - highly processed protein sources contributing to NOVA 4 classification
warning Jaggery - marketed as healthier but still adds to total sugar load
warning Dark Chocolate with Sugar - adds both sugar and processing complexity
photo_library Pack Images
Verify claims and ingredients from the actual pack
